My grandson, Zeke, loves his Bible cover! My husband and I also gave him a Bible, and he immediately put it in the cover and began reading in Genesis. We talked to him about the importance of being in God's Word, and early the next morning he said, "I've already been reading in Genesis! " While the Bible is certainly most vital for Zeke, we know he loves his Bible in the KG cover (he's an avid sportsman and frequently watches Kendall's shows)! I appreciate that Kendall is a positive role model for Zeke and others. I pray that your company continues to have success as you promote the name of Jesus!